Fear Factor

In C. S. Lewis’ classic, Mere Christianity, Lewis makes this observation about giving, or the lack there of:

"For many of us the great obstacle to charity (giving) lies not in our luxurious living or desire for more money, but in out fear – fear of insecurity."

This is true for many believers. It is not grand dreams of being rich or owning the best of everything that keeps many from giving.  Most times the lack of giving is much more subtle and perhaps more dangerous than an unhealthy desire to be the ‘fat cat’.  Most times the lack of giving is tied to a lack of trust.  It may be a lack of trust in God to be the one who takes care of us.  Or sometimes it is a lack of trust in God to supply our needs even when we do not feel we have anything to give.

Both as a person who gives and a person who raises funds, you need to first model and then teach the truth of TG principles #1 and #2.

Principle 1: Every act of giving is first and foremost a statement about the faithfulness of God.

Principle 2: Transformational giving is based on the abundance and trustworthiness of God, not a theology of scarcity.
 

Living and believing what God word says about His ability to supply is the key factor in living without the fear Lewis addresses.  Our security must not be in things but in Him.

Are $$ the sign of success?

What a silly question to ask fund raisers...are $$$'s the sign of success???  Of course they are.  But wait.  Perhaps that is not the best question to ask.

Let's start with a more basic question before we jump to the jugular.

Are you doing fund raising or are you doing ministry?  If your fund raising is not part of a deeper ministry, this blog is not for you.  This is not to condemn anyone. This is just a different approach. Different is different not wrong.

So, if you are still reading,  I am assuming you answered...I am doing ministry, not JUST fund raising.

If you are doing ministry then stewardship/giving is part of the work but not all.  Therefore in TG, getting dollars is only part of the story not the entire story. Here is one way of setting goals my development teams uses in training.  This helps see the entire story and go beyond dollars to ministry.

If support raising was a college course,  what would an “A” look like?  No one takes a college course without getting a syllabus in order to know what to do to get an “A”.  All the work done in the class is done with the final grade in mind.

 

So here is what the syllabus might look like.

Fund Raising Syllabus

Goals of class

1.      Mobilize current champions to deeper involvement

2.      Enlarge team with new champions for The Cause

3.      Hit budget (Doing 1 and 2 will lead to #3)

How to accomplish class Goals

Plan

·        Fund raiser set goals for their work

·        Identify Champions activity according to PEO

·        Identify a few champions to work on migration goals with them

Implement Plan

·        Activity must align with class goals

·        Activity needs to align with CMS principles

·        Activity needs to be regular!!!

Evaluation

·        Success is measured by the goals of the class stated above.

·        Monthly identify what is working and what is not.

·        Evaluation is done collaboratively with a coach.

Who Moved My Culture?

We know culture is a moving target.  Some shifts we see, others are not so noticeable.  One shift that has happened subtly is a result of the manufacturing shift of the U.S.  To get my thought across you have to endure a small history lesson.  (I love history, but for those who do not….sorry.)

Since the industrial revolution until recently, the U.S. was primarily a manufacturing nation.  Factories and assembly lines ran the country and our culture. We were a nation of manufacturers.  One of the many impacts of this environment was a culture dominated by left-brain work habits.  The work was logical, sequential and it looked at the parts more than the whole. Assembly lines tend to be just that, lines.  Work was linear and that impacted our thinking.  During the peak of the industrial revolution the linear way of thinking shaped western culture. 

Many corporations and organizations in turn created structures very ‘left-brain’ oriented.  Even the U.S. church set itself up this way.  Sunday school curriculum, board meetings and etc. were mainly set up the same way.  Funding was even all done by and large the same way.  In order for these systems to work well they needed to be interchangeable, so similarity in function was key.  US automakers perfected this. Once something succeeded we mass produced it.  The US church even tried this by attempting to mass produce church growth strategies.

Then things changed.  In the past several years we have seen the shift from the US being a manufacturing country to a service based country.  We sell and fix items manufactured in other regions. This shift has subtly changed the work environment from the sequential and linear focus on parts to a more synthesizing and cyclical view of the whole. In other words, we have experienced a shift from a left-brain culture to what is becoming a right-brain culture. One is not better than the other, but they are different.  We need to see the difference and not be naïve to the impact it has.

Transformational Giving has principles based in age old truths that transcend culture.  However, the strategies of implantation may vary based on culture. So what about TG can be maximized in the upcoming right-brain culture? 

• TG emphasizes the role of the champion over the role of the organization.  This links well with synthesized thinking versus sequential thinking.

• TG emphasizes the role of the champion as a part of the whole.  This links well with the right-brain desire to be holistic and not simply think that when my part is done the project is finished for me.

• TG emphasizes the role of the champion to influence others for the cause.  This links well with cyclical thinking as opposed to linear thinking.

• TG emphasizes the responsibility of the champion to use their gifts.  This links well in the move from assembly line and cookie cutter thinking to being creative and using personal giftedness for the cause.

There are several more ways TG can be maximized in this cultural shift.  What are some you can think of? Are some of our communication and fund-raising styles no longer suited to the current culture?

Can the Sales Pitch

I am on an email list that sends me very helpful teachings called McKaughan Musing.  I wish I could provide the link, but after days of trying, I am having technical difficulty.  So I will cut and paste.  These musings are from http://www.missionexus.org/, but I cannot get you to the direct link to the article I am quoting.

For the February 2013 edition the focus is Marketing vs. Sales.  McKaughan says this,

 I was re-reading a book on Peter Drucker, who was my generation’s leadership and management Guru. (A Class with Drucker by William Cohen) I came to a chapter on Marketing and Sales and it got me thinking.

   For Drucker, marketing was central to strategically leading any organization. Sales, on the other hand, was merely a second or third tier tactical issue

   To Drucker, the clear distinction between marketing and sales was that in marketing you found out what your customer wanted and then you built that into your product. Since what you produced was what was wanted or needed, a well- designed and carefully manufactured product hardly needed to be sold. What you produced met the customer’s needs and desires. Sales on the other hand had to do with pushing things on people where there was little intrinsic need or desire. Selling had to do with the creating or manipulating need or desire. According to Drucker, sales dealt with tactics, not strategy. Strategy always trumps tactics. If your strategy is wrong, your tactics will never lead to success.

Transformational Giving is about principles that guide our strategy, which in turn will guide our ‘tactics’.  Wrong strategy leads to wrong tactics. 

Could it be that the reason the listener often hears our fund raising presentation as ‘begging’ is because we are using tactics built on poor strategy?

McKaughan strikes on a truth Drucker taught that is core to TG.  "To Drucker, the clear distinction between marketing and sales was that in marketing you found out what your customer wanted and then you built that into your product."  The teaching we give in the migration of the champion (donor) is to find out what God is doing in their life.  This strategy is built on principle #4 in the 10 principles of TG.  Principle 4: A champion connects with an organization for the purpose of enhancing their mutual impact on the cause, not only to support the organization’s impact on the cause.

It is about the champion’s impact not ours.  So it is about the champion and what she needs, not my need for their funds.  Then as Drucker said, “Since what you produced was what was wanted or needed, a well- designed and carefully manufactured product hardly needed to be sold.”  So if your ministry is designed to fill the gap God has placed in someone’s life (i.e. their need) then God will go before you and the need you present meets the champion’s need not just yours.  In this case it will hardly need to be “sold”.

Let’s take helping orphans as an example.  You are trying to raise money for your orphanage. So the tactics could be to show starving, lonely children.  The tactic being, show the kids and the funds will come.  I talked with a group that even flew the kids from a Majority World Culture to the states and paraded them to churches to raise money.  It worked, short-term. The problem was, in two years they had lost momentum.  They could not sustain the sympathy.  So they were trying to find a new group of kids to fly to the states for another ‘tour’.

But if raising money for orphans is not just about you or the kids, but also the giver and his need, how would this change the tactic?  Does the Bible not tell us to take care of the orphan?  Is this need being meet by the local church or the members sitting in the church that day?  The ministry to orphans is not just about the kids, it is also about the listener’s need to answer the call of God to serve children.  So now the strategy changes to reflect the biblical need of the believer to get involved in the lives of orphans.  It moves to an all-encompassing need.  The children have needs, the agency designed to reach them has needs, and the listener has a need to obey the command of God to serve. 

Now giving is fulfilling the champion’s need to obey and be a part of ministry.  The strategy moves from closing the deal to get the sale, to meeting the need of all involved.  We have moved from a transactional exchange to lives being transformed. The giver is now as blessed as the receiver. 

Growing

Transformational Giving can pop up anywhere.  In the last post I mentioned Paul Borthwick’s book, Western Christians in Global Missions. As I read this book I see Transformational Giving principles popping up all the time.  But this is only because Transformational Giving has far more to do with our spiritual walk than just giving our money.  As believers we are to live transformational lives (some call it The WholeLife Offering).  So TG is one key component of Transformational Living.

 

Borthwick reflects this truth in a chapter of his book called “Sacrifice-Not Just Generosity”.  He touches on the old truth that is “it is often easier to be financially generous than personally sacrifice.” (page 143. Western Christians in Global Missions). This truth is a big reason I am an advocate of our giving being transformational and not simply a transaction between parties. 

 

Borthwick goes on to say that issues facing the world today are not solved by generous checks.  They are solved by long-term work and sometimes sacrifice for the endeavor God has laid on our hearts. To illustrate this teaching Borthwick uses examples that are straight out of a ‘Participate-Engage-Owner’ type thinking.  Let me give you a few quotes he gives as examples in his book.

In our world long-term sacrifice grows as we get involved.  It can progress

·        From dedicating thirty minutes a day to pray for the nations of the world, to building cross-cultural friendships, to going to serve in a multicultural organization

·        From going on a short-term mission trip to reach children in a poor barrio, to supporting a child for forty dollars a month, to becoming a social worker dedicated to serving children.

 

You can see how these examples reflect the teachings that TG gives in regards to moving our champions from participants, to a level of engagement, to being owners of the cause.

 

A key word for our spiritual journey and in TG that Borthwick uses above is GROW.  Growth is a long-term venture.  One-time shots at it do not make it happen.  I do not plant new grass seed and expect to mow my lawn the next morning.  Our activity in God’s work must grow.  And what is planted today does not bloom by morning.  However, with work, progress and maybe even sacrifice we see fruit in the long-term.  So don’t bail out early.  Stick with your champions and be the example for them that long-term activity in their cause is where the growth is.  Help them Own it.

More About Stories?

It seems every time I turn a page in regards to funding these days there is something written about telling stories.  That’s ok, Jesus was a story teller.  We know we need to tell true and good stories.  I think the reason we see so many articles written about story telling is because so few do it well.

 

Nothing new has been written about telling stories that the generations before us did not write, but as with the any good truth, it needs taught repeatedly.  I came across yet another good piece on the role of stories in giving.  It mirrored teaching in the principles of TG so let me share it on this blog since the purpose is to advance the teachings of TG.

 

The article comes from ECFA.  It is by Bill Frisby and Dave Rippey.  They give 5 broad categories in helping people tell stories. One guideline they give is particularly in sync with TG.  It is this, “(A good story) places the giver into the ministry as an active participant.”  Great TG teaching.  The story is not just about you or your ministry, it is about the champion and his/her role.  The champion as a giver is part of the story.

 

Another well-defined need of what should go into your story is also highlighted in this article.  The authors show us that without Christ there is no story!  So the story must include the fact that nothing can be accomplished without God being a part of the story.  The end result is not the ministry, not you, not the champion…the end result is What Is God Doing!!!   Then we are responsible for following God and to be found doing what God is doing.

 

If you get caught doing what God is up to, guess what??...you will be transformed! God’s stories are the ones to tell to see people changed in their walk and in their giving.

What's Your Story

I receive emails called McKaughan Musings.  Paul McKaughan is a mission expert, author, speaker, over 40 years of mission experience and writes for www.MissioNexus.org.

His latest email was on leadership and getting people to follow.  In this email he made some key comments that apply to TG.

Paul speaks of storytelling.  Here is one quote that really applies to TG and getting the champion involved,

“...if I can see how I can participate in the story, that really gets my blood flowing.”

Did you see what he says?  His personal participation gets him excited. Our stories must include participation.  Without the listener seeing his or her involvement, it risks just being another feel good moment that does not last past the evening news. 

He goes on to say, 

"I want to hear a story of how the world will be different, not merely how your mission will be different."

We need to take this to heart. It is not just about you the speaker, or about just John Doe, the listener, but stories should be about real change for Christ’s Kingdom.  Changes we can work on together. This directly relates to TG principle #4

A champion connects with an organization for the purpose of enhancing their mutual impact on the cause, not only to support the organization’s impact on the cause.

  

Paul gives a list of great questions that can be directly applied to your TG strategy.

• "Does the story require God’s action?"  - It better be bigger than you and the listener, because if we do it without God it is not His.
• "Is the story about the future, or merely a replay of a glorious past?"  - A story of the past is valuable if used in a way to reflect the plan and need for future work.  If it is just the past with no vision of the future, put it in your memoirs, but do not share it in champion raising.
• What are the stories people tell themselves and each other? – Think about this for a moment.  This is my favorite question. It sparks me to think of these questions. What stories do you hear them telling each other?  Is it a story that others will talk about?  One thing I have seen...if the story shows the need for God, displays vision for the future and includes ways for the listener to participate...people WILL TELL others!!!

Faith vs. Stewardship

Faith versus stewardship?? Seems like a misguided battle.  You may be thinking these two principles are so closely linked that I have created an imaginary battle by even stating it.  Maybe. Let’s see.

My current role in fund raising is from the perspective of a missionary agency.  So let me speak to what missionaries are currently seeing in the realm of giving.

In the month of May I have had the same conversation, via email or office visit, with three different missionaries.  The conversation is based on the fact that churches have stopped giving offerings.  A few years ago when a missionary shared at a church, the congregation usually gave a love offering to the missionary to at least cover the cost of coming.  Now it is all too common for a missionary to speak and receive no gift for their time, travel, or ministry.  One missionary said in his last 15 services he received two offerings.

I must admit that as a pastor myself, I am embarrassed when missionaries tell me churches do not give an offering to at least cover the travel to get to the church, or to pay for the time they shared with the church.  After all, the Bible does teach us to pay a worker his wages.

But what has driven the church to not take an offering to cover the ‘wage’ of a speaker? Or what has driven the members of the Body of Christ to stop giving. Many have even stopped giving to the local church itself.

Several individuals have told me their lack of giving is them being good stewards of what God has provided.  I completely understand adjustments in giving when jobs are lost, or income is down.  However to stop giving in the name of stewardship is not biblical and it pits stewardship against faith. 

Stewardship is needed and a must as a follower of Christ.  But the Christian's stewardship is in place to maximize his/her giving to God not to minimize it.  The believer purchases clothes and cars based on what he can afford.  Stewardship is the tool to guide the spending habits of the believer.  The Christian principle of stewardship teaches us to count the cost and not spend more that we can afford.  But remember spending and giving are not the same!!

Faith goes beyond figuring if I can afford an item or not.  Faith says that in giving, the question is not “What can I afford to give?”  Rather the question is, “What is God telling me to give?”  Many have stopped giving in the name of being good stewards.  This is actually bad stewardship.
To stop giving is more a testimony about a person’s faith, not his/her stewardship.  Remember Transformational Giving Principle 1: Every act of giving is first and foremost a statement about the faithfulness of God

Even though it does not appear that faith and stewardship are opposites, misguided applications of these principles has too often pitted them against each other.  God’s desire is for our stewardship to be guided by our faith.  They are to work together.  God may regularly tell you to give more than you can afford, but it is not more than he can provide.  Therefore giving is a matter of faith.  Faith then guides our stewardship.  I would go so far to challenge you that stewardship without faith risks turning into stinginess.

New?

Transformation has become a buzz word today in Christian circles. Nothing wrong with that. After all, the Bible does tell us not to conform to the world but to be transformed.

Some feel that the idea of Transformational Giving is new and we have just hopped on the ‘band wagon’ with using the word transformation. Well Transformational Giving is really not new. This blog is based on a rather old event at Zarephath in 1 Kings 17.

Some of the teaching may feel new simply because it may involve your group changing from transactional or subtractional types of funding to transformational. Another new thing for some may be having a list of principles complied in one place as Eric Foley has done. But really the idea of an offering being an act of transformation goes back to Abel’s offering to God.

In digging around to learn more, I found a newsletter from the spring of 2008 that has transformation as its theme. It is from the ECFA quarterly newsletter. This newsletter has some great info about transformation and the role it has in your organization.

One article is an interview with Wes Willmer about his book Revolution in Generosity: Transforming Stewards to be Rich in God. It helps us see how if your giving is transformational, generosity improves because it focuses on the biblical perspective of being rich in God.



Rich Haynie, has an article “God and Asking”. He states:

In my experience, most people do not travel the road of asking for financial resources founded on biblical principles. Yet those asking for funds are in a unique position to participate in God’s work of transforming the hearts of His children. Fund-raising can play an integral part in the fulfillment of the Great Commission (Matt. 28:18–20)—both indirectly, by gathering the funds necessary to send people to “all the nations” to make disciples; and directly, by helping facilitate the transformation of people into the image of Christ by “teaching them to observe all He commanded” about money and possessions.

This ECFA publication was 2008. So maybe we are not so new, but maybe we should be if fund-raising is not based on biblical principles. Perhaps your ministry could use new methods built on some very old truths.

Get Friends To Talk

A key part of the Body of Christ is in its members sharing their faith. If we never tell our neighbor about Christ how will they hear about the Good News?

In a similar way when giving transforms your life you tell others. We tell our friends about the organization we help and how helping them has changed us. We are more apt to attend a church or help an agency recommended by a friend. We even go to restaurants and movies friends suggest.

The seventh principle in TG is about our peers.
Principle 7: The relationship between champion and champion is as important as the relationship between champion and organization

Even before today’s world of internet, Facebook and Tweets, the suggestion of a friend went far beyond the impact of a store’s advertisement. But with all the communication tools for us today, the word of a peer plays a bigger role than ever.

Check out this web site to read what a leader in fund-raising learned about peers connecting online.

As we think of the need to move champion-to-champion communication forward, we need to ask ourselves some questions.

1. Is your ministry impacting donors at a level that moves them forward in their walk with Christ? If this is not a part of their giving then champion-to-champion communication will not happen.

2. If the answer to #1 is yes then ask this question…Have you created places or ways for the transformed champion to tell their story?

3. Have you created tools and training for champions to work on behalf of the cause of the ministry they have with you?

Why bother?

Ever wonder why God bothers with us being givers when “He owns the cattle on a thousand hills”? I mean really, if God had the desire to dump a billion dollars in your ministry’s bank account He could. But He doesn’t. Instead, pastors teach on giving, we take up offerings, relief agencies send direct mail and missionaries travel the countryside raising funds. Why all the bother?

Because it is not about the money. Giving is about relationships. But not just about the relationship you’re thinking. It is taught in ‘fund raising 101’ giving is about relationships “Giving comes through relationships with people.” Some even call it “Friend Raising” not fund raising. Honestly, if the only reason you want to be my friend is to support your ministry no thanks. My friendship is not for sale.

Giving is about relationships: mainly our relationship to God. Do I trust His character as the Provider? Do I believe His Word enough to know that He has all the resources I need? I can give away what He has given me because it is about my walk with Him not my bank account or your ministry budget.

If fund raising is approached with people’s relationship with God in mind then we should build our plan around the first principle of TG.

Principle 1: Every act of giving is first and foremost a statement about the faithfulness of God.

Giving is our statement about what we think of God and our relationship with Him. And, if our fund raising plan helps the giver see this is true for them as well, then we all have opportunity for our testimony to be reflected in our donations. Helping people give is part of disciple making and even (dare I say) an evangelistic move. Think for a moment, helping a person give has potential to lead him/her to faith in God.

Giving is indeed a testimony about what we think about God. So passing the offering plate can play as big a role in disciple making as the sermon just preached. However TG must become more than money but that is for another post.

Foundation

As you build you have to have a foundation. In thinking, principles equal building blocks. My home is built on a foundation made with blocks. My thinking is built on a foundation made with principles. So what are the building blocks for Transformational Giving? Well they are the 10 principles authored by my trainer, Eric. Here they are…

Principle 1: Every act of giving is first and foremost a statement about the faithfulness of God.

Principle 2: Transformational giving is based on the abundance and trustworthiness of God, not a theology of scarcity.

Principle 3: It is better to give than to receive.

Principle 4: A champion connects with an organization for the purpose of enhancing their mutual impact on the cause, not only to support the organization’s impact on the cause.

Principle 5: A Transformational Giving relationship between a champion and an organization is primarily a peer-level accountability relationship, not merely a friendship or a mutual admiration society.

Principle 6: The champion, not the organization, is called to be the primary means of advancing the cause within the champion’s sphere of influence.

Principle 7: The relationship between champion and champion is as important as the relationship between champion and organization.

Principle 8: Giving is not the process but rather one vital result of the process of a champion being comprehensively coached to share the cause effectively within his or her sphere of influence.

Principle 9: Giving is learned, not latent.

Principle 10: Champions categorize themselves not according to the amount of their giving but by the degree of comprehensive personal ownership they are exhibiting in the cause.

Listen Up

Transformational Giving is about the champion and the cause and not just us. Check out the 10 Principles of TG. So this means that personal interaction with champions involves more listening than talking.

In most of our fund-raising we think about what we should say. We even train one another in ‘how to talk the talk’ of fund-raising. TG has us talking less and listening more.

A great way to listen is to ask questions. This gives the donor/champion something to talk about. Let me get the ball rolling by giving you a few questions you can ask.

“What moved you to getting involved?” Or as my good friend Eric Foley puts it, “Why in the world are you giving to my ministry?” This gets the champion talking. Now you can listen and see what God is doing in their life.

Doug Cater of Equip and WGM Board member uses this question. “Tell me more about what you feel God calling you to do?” See, it is about what God is calling the champion to do.

Maybe try this, “What do you see God intending to do through your giving?” Many donors may not be able to answer this right away. But to move the donor into becoming a champion this is certainly a question they need to answer in their own journey.

If you have other questions to help the giver see the power of God in their gift share them with us…