What's Your Story

I receive emails called McKaughan Musings.  Paul McKaughan is a mission expert, author, speaker, over 40 years of mission experience and writes for www.MissioNexus.org.

His latest email was on leadership and getting people to follow.  In this email he made some key comments that apply to TG.

Paul speaks of storytelling.  Here is one quote that really applies to TG and getting the champion involved,

“...if I can see how I can participate in the story, that really gets my blood flowing.”

Did you see what he says?  His personal participation gets him excited. Our stories must include participation.  Without the listener seeing his or her involvement, it risks just being another feel good moment that does not last past the evening news. 

He goes on to say, 

"I want to hear a story of how the world will be different, not merely how your mission will be different."

We need to take this to heart. It is not just about you the speaker, or about just John Doe, the listener, but stories should be about real change for Christ’s Kingdom.  Changes we can work on together. This directly relates to TG principle #4

A champion connects with an organization for the purpose of enhancing their mutual impact on the cause, not only to support the organization’s impact on the cause.

  

Paul gives a list of great questions that can be directly applied to your TG strategy.

• "Does the story require God’s action?"  - It better be bigger than you and the listener, because if we do it without God it is not His.
• "Is the story about the future, or merely a replay of a glorious past?"  - A story of the past is valuable if used in a way to reflect the plan and need for future work.  If it is just the past with no vision of the future, put it in your memoirs, but do not share it in champion raising.
• What are the stories people tell themselves and each other? – Think about this for a moment.  This is my favorite question. It sparks me to think of these questions. What stories do you hear them telling each other?  Is it a story that others will talk about?  One thing I have seen...if the story shows the need for God, displays vision for the future and includes ways for the listener to participate...people WILL TELL others!!!

Lead a Tribe

In 2008 Seth Godin wrote a book called Tribes. Great little book with the importance of leadership and relationship building. (Like it or not if you are a fund-raiser you are a leader. So lead properly!)

The book is wealth of insight on how to do what we call Champion Migration within the principles of TG. It deals with leading people forward in a cause. Godin helps us see a tribe is much different than a group. We all say we want big groups to support our cause, the bigger the groups the more support we have.

Be careful in wishing for a big group. Groups are fickle. Here today gone tomorrow. Just look at the last week of Christ’s life. They went from Hosanna to crucify in a flash.

Here are some differences Godin uses to compare a tribe versus a group:

• Tribes have purpose, groups do not
• Tribes are change agents, groups stay in the status quo
• Tribes are empowered, groups are lectured to

Give me the tribe.

You see the tribe rallies around the cause. They share passion with each other and know the direction they are headed. This helps them not be easily swayed from hosanna to crucify. Jesus focused on his ‘tribe’. The disciples. After the resurrection he gathered them and empowered them. Those leaders went and transformed the world.

Be the leader of a tribe, not a leader of a group. Your relationship with donors has far greater impact when you focus on the giver not the gift. Godin says, “Great leaders focus on the tribe, they are able to reflect light on to the team. They use the attention they get to reinforce the purpose of the team.” Pg 50.

Where does your light shine when you are fund-raising? On you or the donor/champion?

Ownership

In the PEO spectrum of Transformational Giving, most ministries choke a little in thinking of the ownership. Some hate to think of the champion owning. We equate ownership with decision making and control and so we squirm at the idea.

First of all we need to get our need for control under control. God needs to be THE Owner, so perhaps we exercise too much control and the 'non-professional' feels devalued in our ministry. If control equals ownership then we need some redefining.

Transformational Giving does not go well for control freaks (whether the control freak is the ministry leadership or the champion.) You see transformation worries little about who gets credit or who wins the debate. So the word, 'ownership' in a transformational setting need not make us nervous. Rather it can open us up to be more collaborative with our champion base while at the same time not giving everyone who gives a vote on what this year's budget should look like.

Rather ownership can be the guide for our transformational giving and lifestyle. Ever watch a football game? See all the fans with the same color shirt on when the stadium looks all red, or blue or whatever color. The fans all dressed in the same color and dyed hair and painted faces are owners. Ever hear these fans talk about their favorite team. The say things like, "our guys" and "my players". Do the owners get worried about control when 'Joe fan' says, "MY team". Not at all. That is what they want. They want that fan involved and not just a spectator. They want them yelling and making noise and being an influence.

The owners are excited about the ministry. They influence others to get on ‘our team’. They get others excited to part of something big. Give us owners of The Cause!!!

Leadership and Giving

Here is a question that was posed to leaders that is critical for every leader to answer: “If I follow you will I find Christ at the end?” Great question!!

Now, take this question and apply it to your fund raising strategy. I think we will find that the answer is not found in a transactional/traditional fund raising mindset. Let’s take the principle behind this question and phrase it in a way the champion might ask you about your ministry.

If I give to your ministry will the gift lead to Christ?

Think about this for a moment. Does the giver’s investment in your ministry change them, or does it just get you funded. I believe every gift has the potential to change the giver that is how God works. But think how much more we could show Christ if we were intentional about the gifts doing more than simply funding the ministry. What if we built a strategy that treats each gift as part of the givers discipleship journey, keeping in mind that at the end of the disciple journey the purpose is to see Christ?

All of our ministry’s have the goal that the funds received are used to advance the Kingdom of Christ for the ‘receivers’. But as leaders we are also responsible to help the donor see Christ as well. Leaders can help donors become champions, and help champions see the power of God through giving. In giving the champion is being like Christ.

We can help champions see that they reflect Christ through their gift. When this happens we will see the gift multiply (perhaps not financially) because when Christ is reflected we reach the goal of the showing people Christ. So leadership and giving must be linked. We not only lead our staffs and the recipients of our outreach, but we must also lead the donor. Christ-like leadership leads to Him and so too does Christ-like giving.