What a silly question to ask fund raisers...are $$$'s the sign of success??? Of course they are. But wait. Perhaps that is not the best question to ask.
Let's start with a more basic question before we jump to the jugular.
Are you doing fund raising or are you doing ministry? If your fund raising is not part of a deeper ministry, this blog is not for you. This is not to condemn anyone. This is just a different approach. Different is different not wrong.
So, if you are still reading, I am assuming you answered...I am doing ministry, not JUST fund raising.
If you are doing ministry then stewardship/giving is part of the work but not all. Therefore in TG, getting dollars is only part of the story not the entire story. Here is one way of setting goals my development teams uses in training. This helps see the entire story and go beyond dollars to ministry.
If support raising was a college course, what would an “A” look
like? No one takes a college course without getting a syllabus in order to know what to do to get an “A”. All the work done in the class is done
with the final grade in mind.
So here is what the syllabus might look like.
Fund Raising Syllabus
Goals of class
1. Mobilize current champions to deeper involvement
2. Enlarge team with new champions for The Cause
3. Hit budget (Doing 1 and 2 will lead to #3)
How to
accomplish class Goals
Plan
·
Fund raiser set goals
for their work
·
Identify Champions
activity according to PEO
·
Identify a few
champions to work on migration goals with them
Implement
Plan
·
Activity must align with class goals
·
Activity needs to be
regular!!!
Evaluation
·
Success is measured
by the goals of the class stated above.
·
Monthly identify
what is working and what is not.
·
Evaluation is done
collaboratively with a coach.