Let's start with a more basic question before we jump to the jugular.
Are you doing fund raising or are you doing ministry? If your fund raising is not part of a deeper ministry, this blog is not for you. This is not to condemn anyone. This is just a different approach. Different is different not wrong.
So, if you are still reading, I am assuming you answered...I am doing ministry, not JUST fund raising.
If you are doing ministry then stewardship/giving is part of the work but not all. Therefore in TG, getting dollars is only part of the story not the entire story. Here is one way of setting goals my development teams uses in training. This helps see the entire story and go beyond dollars to ministry.
If support raising was a college course, what would an “A” look like? No one takes a college course without getting a syllabus in order to know what to do to get an “A”. All the work done in the class is done with the final grade in mind.
Fund Raising Syllabus
Goals of class
1. Mobilize current champions to deeper involvement
2. Enlarge team with new champions for The Cause
3. Hit budget (Doing 1 and 2 will lead to #3)
How to accomplish class Goals
· Fund raiser set goals for their work
· Identify Champions activity according to PEO
· Identify a few champions to work on migration goals with them
· Activity must align with class goals
· Activity needs to align with CMS principles
· Activity needs to be regular!!!
· Success is measured by the goals of the class stated above.
· Monthly identify what is working and what is not.
· Evaluation is done collaboratively with a coach.