Wednesday, June 15, 2011

Get Friends To Talk

A key part of the Body of Christ is in its members sharing their faith. If we never tell our neighbor about Christ how will they hear about the Good News?

In a similar way when giving transforms your life you tell others. We tell our friends about the organization we help and how helping them has changed us. We are more apt to attend a church or help an agency recommended by a friend. We even go to restaurants and movies friends suggest.

The seventh principle in TG is about our peers.
Principle 7: The relationship between champion and champion is as important as the relationship between champion and organization

Even before today’s world of internet, Facebook and Tweets, the suggestion of a friend went far beyond the impact of a store’s advertisement. But with all the communication tools for us today, the word of a peer plays a bigger role than ever.

Check out this web site to read what a leader in fund-raising learned about peers connecting online.

As we think of the need to move champion-to-champion communication forward, we need to ask ourselves some questions.

1. Is your ministry impacting donors at a level that moves them forward in their walk with Christ? If this is not a part of their giving then champion-to-champion communication will not happen.

2. If the answer to #1 is yes then ask this question…Have you created places or ways for the transformed champion to tell their story?

3. Have you created tools and training for champions to work on behalf of the cause of the ministry they have with you?

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